Psychologists and Jury Selection Term Paper Example | Topics and Well Written Essays - 750 words

Psychologists and Jury Selection - Term Paper Example The researcher states that in case such as Bruno Hauptmann, there could be strong public mood against the accused which could influence the jury to convict the innocent. Here, the jurists’ personality characteristics and traits might play an important role. In a media intensity society, it is particularly true as it often wages psychological wars to mobilize public opinion over what it considers as truth. The trial of O. J. Simpson was characterized by ‘continued media interest and public fascination with his actions and statements. The belief that â€Å"he got away with murder† even led to proposals to reform and restrict the jury system’. The certainty necessary to punish nay accused could be accumulated by the jurists based on their prejudices and worldview. Most importantly, according to Greene et.al, ‘truth is elusive, and in the legal system, all truth seekers are subject to human error, even though the system seems to assume that they approach infallibility. The failure to achieve perfection in our decision making will become evident as the steps in the trial process are reviewed’. Jury sentiments are directly a product of jurists’ opinions, attitudes and beliefs. Attorneys have two options for selecting new juries. First of all, a panel of prospective jurors need to be identified which is known as venire. Secondly, ‘a process known as voir dire is employed to question and select the eventual jurors’. It involves every jurist telling truth about himself/herself. This process naturally involves elimination as the jurists who hold biases over a particular case are dismissed from the trial. Only the ones who hold a free mind and free from limitations are selected. There is a difference between judges’ decisions and Juries’ decisions. It has been found that â€Å"citizens believe a jury decision offers more procedural fairness (greater thoroughness, better representation of the commun ity, fewer personal biases affecting decisions) than a decision by a judge†. Jury sentiments are the major cause for the discrepancies in the judicial verdicts. In their famous survey, ‘Kalven and Zeisel, after reviewing the multitude of discrepancies, used this term to cover all trials in which, in the judge’s view, the jury’s verdict was detrimentally determined by factors beyond the evidence and the law’. Especially in victimless crimes, there could a stronger tendency for sentiments towards the culprit. In some cases, if the case gets more social importance through media intervention, the number of jurists may be relatively high. It is very difficult even to keep the jury selection procedure just as it would involve discrimination against minority religions, races, nationalities and other cognizable groups.

Tin roof(bar)Marketing Essay Example | Topics and Well Written Essays - 1000 words

Tin roof(bar)Marketing - Essay Example Social media marketing does not face any hindrance concerning geographical setting hence customers from whatever geographical location can be reached. Social media builds brand, product awareness, a brand is a long-term picture of a given commodity, and it is that which makes a product be known for quite some time. The intensity of a brand has the implication of enabling individuals know a product more, it can be used to create new customers by letting them know about the business. Secondly, letting them be your friends, making of friends is something quite hard given its procedural; on the contrary, it is quite easier through the social media (Keillor pg. 13). This will enable them buy from Tin Roof (bar) as their brand of choice. Social media marketing is worth investing in because of several reasons, which include and is not restricted to the following. It is in social media where customers are easily found as everyone in the target market use social media in one way or another. F ace book, YouTube, Twitter, LinkedIn, Pinterest and  mobile apps and games  have all become favorite pastimes across the world (Schepp and Debra pg. 112). ... ts the products and brands on a platform as well as the product messages to be shared; this leads to awareness hence many individuals would know the product. Interest is also developed on a product hence creating customer loyalty, and sales improvement, which leads to increased revenue, and hence the profit and company image will as well increase. (Keillor pg. 45). The company should therefore use this method to widen the operation base of the company. In the world of competition, the use of social media has the impact of leveling the playing field, as Tin Roof (Bar) Company will be in the position of receiving enquiries from big and small prospective clients alike. The company will be in the position of achieving the set marketing objectives using similar tools like the others and applying the same rules. This means social media sites are both less costly and easy to access irrespective of whether the company is a big one or a small one. This is despite the fact that such companies would still own a bigger chunk of the platform depending on their resource base. Another reason that Tin Roof (Bar) will find social media helpful in marketing is that social media is searchable and it would aid consumers to look for its products and services through online searches. This is because, through social media the company’s organic Google search results will be affected and hence provide entry to the website of the company. This form of interlinking the platform used whether, face book, twitter, Skype or any other platform has the impact of creating value for the company’s products (Schepp and Debra pg. 72-5). Furthermore, social media content is sharable. One of the major purposes of a social media platform is to find contents and share them irrespective of where they find